The dirty little secret about local Internet marketing

Have you ever received a call – perhaps even a robocall – guaranteeing you position #1 or page 1 positioning in Google’s search results?

Well, according to Google:

No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

This is not to say that your business can’t achieve position #1 or page 1 placement on Google, especially if your company does business at the local level and is not in a competitive business category. But for the local businesses we’ve served, we at find a number of factors do come into play if your goal is to get your business placed on the first page of Google’s search results:

(1) The design, relevance and content of your website to searchers’ queries

(2) The implementation of title tags, description tags and, to a lesser extent, keyword tags

(3) Complete Place pages that contain the information consumers want to know most.

(4) The citations and backlinks to your site to give it the kind of authority that Google recognizes and rewards.

So let’s say you follow the rules and then one day your business starts showing up on Google’s first page of results? What will that mean to your business? The answer may be, “Nothing at all.” It all depends on the quality of your website and how well it answers or addresses a searcher’s needs.

All too often, we find that many businesses become disillusioned when they get no calls or inquiries, even if their sites are featured on page 1. The reason? Probably the site itself. And that’s the dirty little secret of local Internet marketing: No matter how high your position might be on Google, if your website is poorly designed and written, doesn’t answer the searcher’s needs, you will likely not get any response. Which may mean it’s may be time to take a fresh look at your site.

If you built your site yourself, perhaps it’s time to turn to the service of a professional web designer who can deploy skills and tools. And if you authored the site’s content, you may want to employ the services of a professional copywriter who understands the nuances of writing for the web, especially at a time when search engine optimization is so important.

So if you’re goal is to get your business #1 on Google, remember what Google said: “No one can guarantee a #1 ranking on Google.” And remember if you eventually do get to #1, it’s best that you put your best foot (your website) forward.


About FindMyLocalBiz - Internet marketing for local businesses
Website design & Internet marketing for local businesses, including SEO (search engine marketing) , SEM (search engine marketing), web development & social media marketing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: