Will a well designed website turn your business around?

Website design & developmentRecently a prospective local business owner whose existing website is not performing to expectations approached us for a proposal to update and revise their website to current market conditions regarding content density, keyword phrases, search engine optimization (SEO). An analysis also showed the need for revising the site navigation so that each content page would be no more than 2 clicks away at any given time – now it can take as much as four clicks to locate and access desired content on her site.

As we discussed their content revisions, design options and time frames, they casually asked a very telling question… “will redoing my website turn my business around?”

The question clearly implies that the state of their business is not strong. More importantly, how to answer that question – truthfully or with an answer she wanted to hear?

It would have been easy (and short range in our thinking) to simply say “yes, a revised website will turn your business around” to quickly close the deal.  But all our sales training says be truthful, even when it is a harder road to take.

And so to answer her question, we explained to her clearly that a redesigned website (or any website for that matter) should not be expected to be the only source of new business, rather it is another arrow in the quiver of local business marketing.  A well designed website works in conjunction with current print ad campaigns, store signage, direct mail, radio advertising,  in-store customer experience,  business cards and even  PPC (pay per click) advertising campaigns. When done correctly, each part of the marketing puzzle works in support of the others, delivering similar messages, building the brand and attracting customers and clients to your business.

She understood. The asked us to have a look at all the things she’s doing and tell her if it all ties together as it should, which we are in the process of doing now.    We earned a larger piece of her business now as both web designers AND marketing consultants; She’ll get a complete analysis or her marketing strategies and tactics as well as an up-to-date well designed business website aligned with all the aspects of her business.

And with that, have a Happy & safe 4th!

How To Submit Your Business Site to Google, Yahoo & Bing for Indexing

OK, as a business owner you’ve got your site up and running, maybe you’ve just added a new page or product info. Now all you have to do is wait for customers to find you in online searches. Well unfortunately it isn’t that simple. Kevin Costner in Field Of Dreams was wrong,  just because you build it does not mean they’ll come.

Like everything else in this life, if you want it you’ll have to work for it. The good news is that submission of your site to the major search engines is not too difficult.

Simply put for the search engines to be able to include your site in their search engine results pages (SERPS)they have to know you’re there.  Here are the easy steps you need to do to get your site indexed, just follow the links and the step-by-step instructions they provide:

Google = http://www.google.com/addurl/?continue=/addurl

Yahoo = https://siteexplorer.search.yahoo.com/mysites

Bing =  http://www.bing.com/webmaster/SubmitSitePage.aspx

 

It can take a few hours or even a few days for your site to be indexed but it will happen and eventually you’ll see your page rank go up and your traffic increase.

 

Try these tactics and let us know how it worked out for you.

Why Every Business Owner Needs Monthly Analytics Reports

We recently published an article about the value of using analytic reports to better understand activities on any given website and how to utilize the data to enhance a site’s performance. Read that article here, then let us know what you think about this.