How Google makes improvements to its search algorithm

This is a very insightful video directly from the Google development team and may help you better understand the complexities of a Google search.

Watch the video here.

The Web Marketing Checklist: 37 Ways to Promote Your Website

Just came upon another excellent article about website marketing that I want to share – although this article provides the blue print for the work we do for FindMyLocalBiz clients we feel reading this information will enable a deeper understanding of how complex and detailed website marketing truly is.

We trust you’ll take the time to read through  The Web Marketing Checklist: 37 Ways to Promote Your Website by Dr. Ralph F. Wilson, and let us know how this helps you and your business grow.

How To Submit Your Business Site to Google, Yahoo & Bing for Indexing

OK, as a business owner you’ve got your site up and running, maybe you’ve just added a new page or product info. Now all you have to do is wait for customers to find you in online searches. Well unfortunately it isn’t that simple. Kevin Costner in Field Of Dreams was wrong,  just because you build it does not mean they’ll come.

Like everything else in this life, if you want it you’ll have to work for it. The good news is that submission of your site to the major search engines is not too difficult.

Simply put for the search engines to be able to include your site in their search engine results pages (SERPS)they have to know you’re there.  Here are the easy steps you need to do to get your site indexed, just follow the links and the step-by-step instructions they provide:

Google = http://www.google.com/addurl/?continue=/addurl

Yahoo = https://siteexplorer.search.yahoo.com/mysites

Bing =  http://www.bing.com/webmaster/SubmitSitePage.aspx

 

It can take a few hours or even a few days for your site to be indexed but it will happen and eventually you’ll see your page rank go up and your traffic increase.

 

Try these tactics and let us know how it worked out for you.

The Value of Business Networking, Internet Marketing & Growing Your Local Business

I attended a business networking meeting this morning where I met about 20 like-minded local business owners from a variety of industries – lawyers, dentists, CPA’s, computer repair, IT to name a few.  Each has the need to grow their business as well as help others in the group grow theirs by referrals. And in fact I witnessed about a dozen written referrals actually change hands, indicating this business networking group is working.

Group discussions touched upon how they market their business, and to my selfish interests, what each of these companies do regarding Internet marketing, and how they use (or do not use) their websites as marketing tools. Not surprising most admit to needing help in that area. After all, they are lawyers, dentists, CPA’s and real estate agents, not Internet marketing pros. They spend their days running their business and while marketing should be a key component of that activity, too often it is not. Frankly that’s why we have a business, to help those local business owners that do not have the time , inclination or knowledge to do Internet marketing on their own.

And then I was received this “100 Awesome Marketing Charts” from HubSpot in my email!  Clearly illustrating the impact that the Internet, Google, & Social Media (Facebook, Twitter & LinkedIn) have had on how consumers search & find new local businesses, it is a most enlightening read for all of us involved in online marketing at any level.  You may want to read this yourself, and you can download your free copy here .

Check it out and let me know what you think.

A Happy Customer Is Good For Everyone’s Business

At FindMyLocalBiz  (www.findmylocalbiz.com) we’re  in the middle stages of a client’s site redesign and this has gone through a few mock up revisions. After about one week’s time (not at all unreasonable) a decision was made as to which design style to move forward with for the new site. Then something happened.

The client began speaking to friends and associates, asking their input on ALL the offered design mock-ups even though a decision had been reached. As would be expected no two agreed as to what format was best and so the client was now confused, second guessing their own initial decision.

We gathered all their ideas, discussed between ourselves, went back to the drawing board and reworked the site design yet again. And lo & behold we came up with a total winner!

The final site design is in fact better than the one first chosen, meets all the business needs, is easily SEO friendly and most importantly, makes the client very very happy.

The moral of this story – communicate well and always keep the interests of the clients at the forefront.

If you are thinking of a site redesign for your local business, or maybe launching a new site, then try as hard as you can to communicate exactly what you desire, need and want so that your design team can deliver the goods you expect. You’ll then be a happy customer, and a happy customer is good for everyone’s business!