The Value of Business Networking, Internet Marketing & Growing Your Local Business

I attended a business networking meeting this morning where I met about 20 like-minded local business owners from a variety of industries – lawyers, dentists, CPA’s, computer repair, IT to name a few.  Each has the need to grow their business as well as help others in the group grow theirs by referrals. And in fact I witnessed about a dozen written referrals actually change hands, indicating this business networking group is working.

Group discussions touched upon how they market their business, and to my selfish interests, what each of these companies do regarding Internet marketing, and how they use (or do not use) their websites as marketing tools. Not surprising most admit to needing help in that area. After all, they are lawyers, dentists, CPA’s and real estate agents, not Internet marketing pros. They spend their days running their business and while marketing should be a key component of that activity, too often it is not. Frankly that’s why we have a business, to help those local business owners that do not have the time , inclination or knowledge to do Internet marketing on their own.

And then I was received this “100 Awesome Marketing Charts” from HubSpot in my email!  Clearly illustrating the impact that the Internet, Google, & Social Media (Facebook, Twitter & LinkedIn) have had on how consumers search & find new local businesses, it is a most enlightening read for all of us involved in online marketing at any level.  You may want to read this yourself, and you can download your free copy here .

Check it out and let me know what you think.

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