If you’re old enough to remember Henry Gibson on TV’s Laugh-In, then you’ll remember his famous poetry segments called “Keep A’Goin”. In those Henry talked about the daily life challenges tossed his way and how he was determined to keep a’goin to overcome the challenges.
Owning and running a business is often like that. One week you may feel as if the world is against you and nothing is going right, and then suddenly things turn your way.
This past week we experienced the true business value of employing the Keep A’Goin philosophy. During the past months we had many sales meetings, new business presentations and even planned on a revised business model. Things were moving but very slowly. Some days we were getting discouraged, and then… three of those we had previously spoken with called to sign up for our Intent marketing services. Best of all two of these have also given us referrals for new assignments. How great is that!
So remember that during those inevitable down periods, it is wise to always Keep A’Goin. The fact that we keep on going through hard times eventually paid off and will for you, too.